After setting up an e-commerce website and social media presence, the next goal is to attract customers to your online store. A lot of options are now available in digital marketing to advertise your products online and set up shops on various platforms to engage customers.
Stats and Figures
Social media is an excellent way to capture your target audience, as most businesses are now availing the services of Internet Marketing Services to use social media for advertising their business. Let’s have a look at a few stats about usage of social media:
- There are over 3.6 billion people using social media, and the number is only expected to increase to 4.41 billion in 2025.
- Based on the active number of users, the top social media networks ranked are Facebook, YouTube, WhatsApp, and Facebook Messenger.
- 18.3% of U.S. adults made a purchase through Facebook in the last year.
The above stats indicate how Facebook is the topmost used social media platform, and people are making purchases using Facebook. Now the problem is to attract customers who are most relevant to you and would be likely to purchase your product after looking at an ad.
Ads to Find Customers
Having an online store and a social media presence will not bring you, new customers. You have to create awareness about your products so that people get redirected towards your e-store. Ads play an important role in gaining people’s attention towards your brand or store.
However, you have to make sure you are targeting the right audience by knowing the characteristic attributes of your customer. For example, for a women’s perfume, you can take inspiration from the gender you are pandering to. Similarly, you can define geographical locations for your ad as well.
Facebook helps you segment the audience with various suggestions to make it clear for you. You must also consider that Facebook has to approve each ad before making it live. There are certain policies that are required by Facebook regarding ads, so you must understand Facebook’s Advertising Policies.
Video Ad Tools
Another way to engage your customers in your ads is by creating small video ads that can create a better impact. These videos can be anywhere between 10-25 seconds and have a compelling storyline to create curiosity in the customers.
You can start by asking a question and solve the problem with a solution indicating your products or services. This will help people engage and interact with your ad as well as your website if there is a call to action.
There are several editors and tools now available to create these small ads. One of these tools is Lumen5; the tool lets you create a compelling video ad within minutes. Using the AI-powered technology, all you have to do is upload an ad copy along with a few images or videos, and the tool will make a video for you. Lumen5 will find keywords relevant to your video as well.
You can put in more effort to edit or mature the video if you wish. Using a free account, you can download and use 12 images or videos a month. A paid account costs $250 per year allows you unlimited downloads.
Image Ads Sources
While creating an ad, you would need photos. However, you cannot just randomly take photos of the internet. Be careful of the copyright law and do not violate it by using those images. Chances are, Facebook won’t approve such ads either.
Following are a few sources that can be used to take images and videos for free for your Facebook ads:
Placeit.net is also a website that helps you create interactive posters and images using your logo.
Other Tips to Make Your Images Notable
Keep the pictures bright, full of colour, and eye-catching.
Don’t use images that are the same colours as Facebook (blue and white) as they can blend in and won’t be noticeable.
Use happy faces and positivity in your images.
Add more photos of women as they give a better response.
Make sure you follow the right size for the ad type you’ve selected.
Next comes the step of ad creation; you must keep the ads simple, short, and to the point. You can also add reviews, testimonials, and emojis. To become smooth in the process, look for tutorials on YouTube or sign up for a course on Udemy or Coursera.
Moreover, if you have the budget, you can hire a freelancer for the creation of your ad on platforms like Upwork or Fiverr. This will sort your work and also give you more time to focus on other strategies to engage customers and increase your reach.
Don’t Be Afraid to Post about Products and Services
On your Facebook page, you can keep reminding your audience about your products once in a while. However, don’t spam the page with your products. You can post tips, suggestions and care steps, etc.
Tell a Fun Story
You can add interest in people by adding a fun story or behind-the-scenes, depending on your product line.
Connect Online and In-Store Activities
Linking the in-store and online activities can also help in increasing the audience at your store, both online and in-store.
Offer Exclusive Deals to Facebook Fans
Giving an incentive to Facebook fans is a great way to engage people in your online activities. For example, some restaurants give their customers discounts on the spot if they add a check-in on their Facebook page.
Offer a Subscription Tab
Offering subscriptions are also a great way to engage your audience.
Learn from Facebook Insights
Facebook has a dashboard that gives you detailed insights on how your posts are performing. You can check how your posts are performing, at what time your audience is most active at and how you can improve the performance by posting a relevant timings.