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DIGITAL MARKETING COURSE – BEST CAREER OPTION FOR WORKING PROFESSIONALS?

Unhappy with your current job?

Unsatisfied with your current salary package? Do your career lack in growth?

It’s high time, give a new hike to your career aspiration by pursuing the Digital Marketing course. In current times, it is the best ladder that can help you to achieve your dream career.

Here in this blog we will discuss various aspects of digital marketing course. Let’s get started

Why we need Digital marketing?
These days various brands and business make use of digital marketing to market their products and services. Moreover, it also lets marketers provide online customer support services to the customers. The use of social media interaction allows brands to receive both types of feedbacks – positive and negative from their customers as well as determining what media platforms work well for them.

 

Booming interests in the field of Digital marketing
Digital marketing has become an increased over fold advantage for various brands and businesses. Most business owners are moving away from traditional marketing and focus more online in what is actually needed. As people spend more time on internet; online marketing has turn out to be best way to target customers.

Though word of mouth communications has a greater effect on customers. But, online marketing results are incredible.

Today, most of the people prefer shopping through digital devices instead of visiting physical shops.This shows that digital marketing campaigns have become more prevalent and effective.

And yes, the social media also plays a great role.

 

Why the Digital marketing platforms are gaining popularity in everyday life?

  • With the ease of the internet, people get more information about their field of interest.
  • 31% Indians access the internet via mobile and it is expected to grow by 37% till 2021.
  • The Indian government is rapidly shifting its welfare programs online, ex. DIGITAL INDIA.
  • The expenditure of online advertisement has increased by 12.9% since last year.
  • India ranks second in digital advancement and also on YouTube.  It is one of the largest online markets in the world.
  • China tops the race of digital marketing and has 450 million active users.

 

Digital Marketing is the soul of every business

Marketing is used by almost every organization.

It can be a fashion retailer, government department, etc. But each business needs good marketing strategies.

The small-to-medium enterprise community faces a lot of digital marketing and digital advertising choices.

Most of these businesses do not have a professional marketing person with the expertise to make these.

9 out of 10 startups fail due to ignorance of digital marketing.

 

Jobs & Career Opportunities

Digital marketing is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously.

But, now things have totally changed and people’s mindsets have been completely transformed. Either it is the job or any business, Digital marketing is the soul of it. Also, Digital marketing has ample job opportunities.

Here’s a list of the various digital marketing positions which are available for a career in this area:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copywriters

To survive against the cut-throat competition in the market and also to benchmark the success of your work, every working professional must pursue Digital marketing Courses.

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