You must have already heard of the buzzing term “Digital Marketing”. It is a trending marketing term, which cannot be avoided if you are running a business. In short, Digital marketing is any form of marketing that exists online. This concept is not very new yet unknown to a lot of people. No startup or business nowadays is untouched by Digital marketing.
It has covered all aspects of our lives
- Amazon, Flipkart – sells almost everything
- Dominoes, Food panda – food delivery
- Oyo, Trivago – hotel bookings
- Netmeds, Medlife – buy and sell medicines online etc.
Why is Digital marketing gaining so much popularity?
- India is one of the top online markets in the world.
- According to a data, 31% Indians access the internet via mobile and it is expected to rise by 37% till 2021.
- The Indian government is also rapidly shifting toward online programs, ex. DIGITAL INDIA.
- The overall expenditure of online advertisement has increased by 12.9% since last year.
- China ranks first in digital marketing with 450 million active users.
- India ranks second in YouTube and also in digital advancement.
- There are some people in India in their early 20s who earn more than 1 lac per month!! These people earn so much by freelancing which is also a tactic of digital marketing.
Why do we need to Learn Digital marketing?
This course gives a clear direction to the business of advanced advertising and is very valuable to an individual who wants to participate in the digital marketing industry. It allows brands to market their products and services and also online customer support through the 24/7 customer services.
Jobs & Career Opportunities
Digital marketing is rapidly becoming a mainstream career opportunity in India. Until 2010, many businesses did not take digital marketing that seriously.
But, now things have totally changed and people’s mindsets have been completely transformed. Either it is a job or any business, Digital marketing is the soul of it. Also, Digital marketing has ample job opportunities.
Here’s a list of the various digital marketing positions which are available for a career in this area:
- Digital Marketing Manager
- Content Marketing Manager
- Content Writers
- Inbound Marketing Manager
- Social Media Marketing Experts/Specialists
- Search Engine Marketers
- SEO Executives
- Conversion Rate Optimizer
Why should you prefer this course?
To become an In-demand professional
Digital marketing skills are so much in high demand and approximately over 8 lakh jobs are available. But, there is a scarcity of digitally skilled people. Grossly, for over every 100 digital marketing jobs, there are only 35 people available. The job opportunities in the digital marketing sector are booming and brands are putting more focus on digital marketing than before. Job predictors estimate that there will be 150,000 digital jobs by 2020 and not enough digital professionals.
With ever-rising opportunities, digital marketers have flexibility about joining the type of company they would like to work for. According to a LinkedIn survey, SEO/SEM marketing is one of the top 10 skills through which a person can get one hired anywhere around the globe. As well as there is a shortage of specialized professionals. It is a career where the demand always exceeds the supply. Digital marketing provides students a unique competitive advantage.
Kickstarting your own career:
Digital Marketing provides plenty of opportunities for a person to kick-start their own career, even before setting up a foot in the workplace and skip the step by step professional manner. There are various online exams like Google analytics exam, which can boost one’s CV and showcase digital marketing knowledge. Digital marketing courses are also very cost effective. These courses generally include one-month research-based internships, online discussion forum, and support, placement assistance, the certification exam and then you earn the certificate to showcase your technical skills. All courses are totally online and one can choose either a midweek training or a weekend training.
Through the online Digital marketing certification course, students acquire in-depth knowledge of the following tactics:
Website Designing means the planning and creation of your own website. This particular website can be used in the future for business purposes as well.
Search Engine Optimization (SEO)
Optimization of your website to ‘rank’ higher in search engine results in pages, thus increasing the amount of traffic that your website receives.
Social media Marketing (SMM)
Promoting your brand and your content on social media channels tends to increase brand awareness.
Through Freelancing a person becomes self-employed and is not committed to a particular employer for a long-term. He can work in various fields according to the skills he possesses ex. as a writer, designer or provide any other service despite the rigid working spells and bonded salaries.
Online PR means securing the online earned coverage with digital publications, blogs, and other content-based websites.
Inbound marketing means how to approach the customers for attracting, converting and delighting them through your online content.
It is a method of driving traffic to your website by paying a publisher every time your ad is clicked. The most popular PPC is Google AdWords.
Through the knowledge and hands-on experience of the digital tactics, one can also pursue his dream of Entrepreneurship.
You can earn money by writing blogs. The blogs should be regarding the topics you know about. WordPress.com – is the Best Blogging Platform
The creation and promotion of content are required for generating brand awareness and lead generation.
Assets you gain by learning Digital Marketing
- Your website
- Blog posts
- E-Books and Whitepapers
- Interactive tools
- Social media channels like Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned online coverage like PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
Many people are fed up with the old ways of their exhausting work routines and sticking to this work as their only source of income.
In the upcoming years, there will be hardly any field untouched by digital marketing. Also, digital marketing will be a necessary subject for the ones who want to pave their own path in future.